Water Bottle

Water Bottle, The Lex Apartments. Personal photograph by author. 2016.

The water bottle is a very common object used throughout the world. Whether it a plastic bottle that can be recycled after one use or a reusable bottle that can be used for years. Both of these types of water bottles do the same thing, they both hold water. However, both of these bottles have something else in common that is less obvious. Both of these bottles have a specific design. Although the design are not the same, the idea and though process behind it is the same.

Every water bottle has a specific design. For example a plastic water bottle has a different shape than the water bottle above does. This is because they are made of different materials. Plastic is weaker than metal so a plastic bottle must have a different shape in order to have better support. Even though there are differences in the actual designs of the water bottles, there is similarities about the purpose of the design. 

The purpose of design is to attract a certain audience. Plastic water bottles such as Ice Mountain have a specific picture that lures in a buyer. A buyer sees the picture of a beautiful mountain and instantly thinks that is where the water is coming from, but in reality this is not true. However, as a company, Ice Mountain is able to be successful because it lures in the attention and desire of its customers. The water bottle above does the same thing in trying to lure in customers, however, they are doing it with a different market. This market is the Fraternity, Chi Psi. By putting the recognizable logo and name on the water bottle, a specific customer base is being targeted. This design relates to a large population of fraternity members. The design, in the case of the picture above, is used to target a specific audience. This will lead to more of these water bottles being purchased, so the fraternity is also marketing its identity. Design is a great way for businesses, groups, teams, etc. to market their brand.