FONT-amental

http://vignette1.wikia.nocookie.net/poptarts/images/5/54/Frosted_Smores_Pop_Tarts_Box.png/revision/latest?cb=20121212150520

The first type of font I found interesting was the font for the popular brand Pop Tarts. The font for this product is big and bubbly. I think it plays well off of how the commercials are when everything seems innocent until the pop tart falls into the trap of the person eating it. The font also directly ties into the name Pop Tart. The font looks like it is popping out of the box and almost gives it a three dimensional affect. I think the design of this font was to have a real play on words with the brand name by having the text look like it is popping off the box.

http://bigbashphoto.com/wp-content/uploads/2016/01/Toys-R-Us.png

The picture above is of the logo of the popular toy store, Toys R Us. I think this font was specifically made to target children. This font is used to real in its target market in children because they know that only children want to shop there. The big and bubbly letters really reflect a child's personality. Children are always so happy and i think this font reflects it. I also think the "R" is purposely backwards because it plays off of the idea when kids first start writing that they often make the mistake of writing their letters in the opposite direction. I think this font is supposed to symbolize a child's writing.

http://dmv-defenders.com/wp-content/uploads/2013/08/stop.jpg

Stop signs are seen everywhere and can be recognized by pretty much everyone. The Font is designed to be big, bold, and clear. This is so there is no confusion to drivers. The word "STOP" must really stand out because it is a demand. It really stands out as a way of protection. This font is very out there and the color of the white blocked letters really stands out from the bright red. Again, this is to put emphasis on the message and command the sign is sending to drivers.

http://www.schneidersjewelers.com/files/2010/11/pandora11.png

The font used in the logo for the Pandora Jewelry store is specifically designed to represent what the sore is all about. The font is very elegant and chic just like the store. The biggest part of this font is the transformation of the "O". In this case the "O" looks like it is a ring. This font is used to symbolize what the store is all about, jewelry. This neat design tells customers what the store is before they even have to walk in the store. This font was specifically designed to tell an entire story through just a couple of letters. 

http://3dprint.com/wp-content/uploads/2014/05/nike-1.jpg

The final font I chose to discuss is of one of the most popular brands int he world, Nike. The font of Nike is used to portray the company and athletes that are sponsored by Nike. The font is very big and bold just like the athletes who wear the brand. The font also has a very strong and tough look. This exemplifies the qualities of all the athletes that Nike endorses. Nike is an athletic performance brand and just like the font, it wants its athletes to be big and tough. The font for the "Just Do It" phrase is very basic but also very meaningful. The simplistic design is used to motivate someone by saying it is not a big deal, just go out and work hard and become successful. Also the period makes this popular phrase int a motivational demand because it is telling consumers to go out there and do whatever it is you need to do in order to become a better person.